Read EasyJet: The Story of England's Biggest Low-Cost Airline by Lois Jones Free Online


Ebook EasyJet: The Story of England's Biggest Low-Cost Airline by Lois Jones read! Book Title: EasyJet: The Story of England's Biggest Low-Cost Airline
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Reader ratings: 3.6
The author of the book: Lois Jones
Edition: Aurum Press
Date of issue: September 1st 2005
ISBN: 1845130936
ISBN 13: 9781845130930
Language: English
Format files: PDF
The size of the: 725 KB
City - Country: No data

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EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Oannou, and its bright orange planes and publicity material. Beginning as a modest low-cost operation with a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe. It has brought not only Spain, Portugal, and the Highlands of Scotland within reach of every traveller's pocket, but has also recently opened up the new member countries of the EU to tourism and cheap business travel with regular flights to Slovenia, Estonia, and Hungary. This is the story of easyJet's business success, the flamboyant stunts it has used to steal a march on its competitors, and the wider social changes its cheap flights have brought about.


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