Read The Power of Small: Why Little Things Make All the Difference by Linda Kaplan Thaler Free Online
Book Title: The Power of Small: Why Little Things Make All the Difference|
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The author of the book: Linda Kaplan Thaler
Edition: Crown Business
Date of issue: April 21st 2009
ISBN 13: 9780385526555
Format files: PDF
The size of the: 693 KB
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The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers.
Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch – whether with a client, customer, family member, or friend – speaks volumes to others about our talent, personality, and motivations. After all, if we can’t take care of the small details, how can we be counted on to deliver when it really matters?
In today’s challenging times, bigger isn’t always better. In fact, it’s often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you’d imagine.
Written in the same entertaining, story-driven style that made THE POWER OF NICE the go-to book for finishing first, THE POWER OF SMALL demonstrates how all of us can harness the power of small to improve and reinvent our lives. It’s the ultimate guide to shrinking your outlook to broaden your horizons.
Get SMALL and get going!
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Read information about the authorLinda Kaplan Thaler has been responsible for some of the most touching, relevant and famous advertising campaigns during her 25+ years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach.
Much of her work is now part of the American pop culture landscape. She has authored and composed campaign jingles that are among the industry’s gold standard. Some examples are: “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” (Toys ‘R’ Us); “Kodak Moments” (Eastman Kodak) and “The Heart of Communication” (Bell Atlantic). Of her 13 Clio Awards, two were for Best Original Music and Lyrics.
Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, which she founded in 1997. Now a billion-dollar advertising and entertainment company, The Kaplan Thaler Group is consistently ranked by industry publications as one of the fastest-growing agencies in the United States, touted for its breakthrough creative and immediate results. Linda and her agency are responsible for some of the most memorable advertising in America, including the beloved Aflac duck and Herbal Essences “Totally Organic Experience” ad campaigns. Its clients include Wendy’s, U.S. Bank, Continental Airlines and Pfizer, as well as Procter and Gamble’s Dawn, Cascade and Swiffer brands.
Linda is also a best-selling author. Her three collaborations with coauthor Robin Koval have all received national recognition. Their most recent title, The Power of Small: Why Little Things Make All the Difference, debuted as an instant national bestseller and shows that in a big picture world, every pixel counts. Linda and Robin’s previous book, The Power of Nice: How to Conquer the Business World with Kindness, debunked the notion that nice “guys” finish last and debuted on the New York Times and Wall Street Journal bestseller lists. Bang! Getting Your Message Heard in a Noisy World, a savvy marketing book and their first title, was also a national bestseller.