Read Content Strategy for the Web by Kristina Halvorson Free Online


Ebook Content Strategy for the Web by Kristina Halvorson read! Book Title: Content Strategy for the Web
Loaded: 1690 times
Reader ratings: 3.3
The author of the book: Kristina Halvorson
Edition: New Riders Publishing
Date of issue: August 1st 2009
ISBN: 0321620062
ISBN 13: 9780321620064
Language: English
Format files: PDF
The size of the: 39.79 MB
City - Country: No data

Read full description of the books:



If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:

See content strategy (and its business value) explained in plain language
Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays
Learn how to audit and analyze your content
Make smarter, achievable decisions about which content to create and how
Find out how to maintain consistent, accurate, compelling content over time
Get solid, practical advice on staffing for content-related roles and responsibilities
"


Download Content Strategy for the Web PDF Content Strategy for the Web PDF
Download Content Strategy for the Web ERUB Content Strategy for the Web PDF
Download Content Strategy for the Web DOC Content Strategy for the Web PDF
Download Content Strategy for the Web TXT Content Strategy for the Web PDF



Read information about the author

Ebook Content Strategy for the Web read Online!


Reviews of the Content Strategy for the Web


HUGO

Phone number you need to drive to protect against robots.

HARRY

Watch out! Maybe a fundamental change in your life!

NIAMH

Do you need a book to diversify your evening? Maybe you found her.

MUHAMMAD

Interesting, exciting story.

HARRIET

Interesting read for true fans




Add a comment




Download EBOOK Content Strategy for the Web by Kristina Halvorson Online free

PDF: content-strategy-for-the-web.pdf Content Strategy for the Web PDF
ERUB: content-strategy-for-the-web.epub Content Strategy for the Web ERUB
DOC: content-strategy-for-the-web.doc Content Strategy for the Web DOC
TXT: content-strategy-for-the-web.txt Content Strategy for the Web TXT